A business venture is a Event, Expo or Showcase that’s designed to achieve a specific business goal or objective. These goals or objectives are aligned with the company’s overall business strategy and are broken into smaller steps. These smaller steps are carried out by teams across different departments. 

 

In fact, businesses are now so project-focused that many of them have a discrete business function to oversee them all, called Project Business Management (PBM).  At its core, PBM is just another layer of project management — instead of tracking just one project, this function makes sure that processes behind all the business’s projects are running smoothly, using the same methodologies and processes as any other type of project management.